A new two-minute animation helps young audiences understand how pesticides can harm the tiny ‘superhero bugs’ that we rely on for fruit and vegetables.
The video was created by CCRI researchers and BA (Hons) Animation students from University of Gloucestershire, and led by animation studio, Rumpus.
It turns scientific findings from SPRINT – a research project that investigated pesticides’ risks – into an engaging, child‑friendly story. CCRI were responsible for communications and dissemination on the major EU-funded project.
Using cute kawaii-style characters, the animation introduces viewers to the heroic bees, earthworms and mites that help crops grow. Without them, apples, berries, and other nutritious foods, could disappear.
The production then reveals how combinations of pesticides commonly used on farms can stop these creatures from eating and reproducing, and can even kill them.
Dr Charlotte Chivers, Research Fellow at the CCRI, commissioned the video and wrote the script.
Charlotte said:
“Bees, earthworms and mites are real-life superheroes. We want to show kids how pesticide mixtures can unintentionally put these tiny creatures and wider ecosystems in danger.
“Young people are the next generation of decision-makers. Helping them understand the environmental impacts of how our food is made is incredibly important.”
The project gave the third-year BA (Hons) Animation students valuable experience as they prepare for careers in the creative industries.
Student Sadie Hennessey, who contributed to the animation, said:
“Our aim was to show the serious science in a way that is fun and imaginative. The story told is very important and I was really pleased to be part of such an important opportunity.”
Stef Bowskill, Rumpus’s Creative Producer who led the animation, said:
“This project shows just how powerful animation can be in communicating complex issues. The students’ talent helped turn the research into something that young people can really connect with.”
Watch the animation
The CCRI SPRINT team
CCRI led communications and dissemination on SPRINT.
