From Moo to You – free ESRC Festival event in Gloucester

Have you ever thought about how your milk gets from the farm to the supermarket shelves?

CCRI Research Assistant, Hannah Chiswell, has been awarded funding from the ESRC to run an event as part of  their Festival of Social Science to talk about this and key issues facing dairy farmers today.

The event, which is free to attend, is to be held at Asda in Bruton Way, Gloucester, on Monday 6th November (10am to 2pm) and Hannah, together with CCRI’s Reader in Agri-food Studies, Damian Maye, will be on hand to provide an interactive introduction as to how milk gets to supermarket shelves. A life-sized cardboard cow will also be in attendance!

‘From Moo to You’ is aimed at the general public and is open to all ages. It will take you through the journey that milk makes from farm to shop and will show how social science plays a key role in understanding and responding to dairy farming issues, such as supply and price volatility.

Hannah and Damian will also invite you to take part in the ‘information mural’ to tell them your thoughts on the dairy industry and help them to better understand what you, the public, think.

Hannah says,
“Having an abundance of milk on the supermarket shelves is something that many of us take for granted, but how much do we know about the different ways milk gets there and the challenges facing the UK dairy industry? We hope lots of people of all ages will come along to find out through a variety of ways, including videos and visual guides. Our interactive iPads will enable participants to have their say on various issues, such as whether they would be willing to pay more for milk or what influences the types of milk they buy.”

The stall is open for the public to visit at anytime between 10am and 2pm.

The ESRC Festival of Social Science 2017 takes place across the UK between 4th and 11th November across the UK and offers a fascinating insight into some of the country’s leading social science research and how it influences our social, economic and political lives – both now and in the future. There are over 300 free events to attend – via public debates, conferences, workshops, interactive seminars, film screenings, exhibitions and much more.

Event information:

Event venue: Asda Superstore, Bruton Way, Gloucester GL1 1DS.
Date and time: 6th November 2017, 10am to 2pm
Twitter hashtags: #moo2u and #esrcfestival
Contact: Dr Hannah Chiswell, Research Assistant
Telephone: 01242 715314

Event page